Work out profit with the Profit Calculator

The Profit Calculator is free on every plan. Use it with your real supplier quotes before you commit to a product.

Steps

1. Open the Profit Calculator tab (or scroll to Profit calculator for this product in any product's details panel, which fills in the price and fees for you).
2. Enter your numbers:
   • Selling price ($)
   • Supplier unit cost ($)
   • Shipping & freight / unit ($) and Prep / unit ($)
   • Referral fee (%): Amazon's category referral fee, often 15%
   • FBA fulfillment fee ($)
   • Storage / unit ($) and Other Amazon fees ($)
   • Advertising (% of price) and Returns (% of units)
   • Other costs / unit ($)
   • Monthly units
3. The results update as you type.

Read the results

• Net profit / unit, Net margin and ROI on landed cost
• Break-even price: the lowest price that doesn't lose money
• Monthly revenue, Monthly net profit and Inventory cash / month
• A full cost breakdown, and a Sensitivity grid showing net profit per unit if the price or the cost moves by up to 20%

FBA or FBM?

The calculator has one fulfilment field, FBA fulfillment fee ($):

• FBA: enter Amazon's FBA fee (the product details panel shows a provider estimate; confirm it in Seller Central).
• FBM (you ship): enter your own cost to pick, pack and ship one order instead, and set Storage to your own storage cost.

Example

You sell at $29.99, the supplier charges $7, freight is $1.50, prep $0.50, referral fee 15%, FBA fee $5, ads 10%, returns 3%. The calculator shows your net profit per unit, margin and ROI. Change the supplier cost to $8 and watch the sensitivity grid to see how much room you have.

Frequently asked questions

Does the calculator include VAT?

For marketplaces with VAT, a note explains how VAT is treated. Enter prices the way the note describes.

Is what I type saved?

Calculator inputs are used to calculate your results. See the Privacy Policy for details.